As the world’s foremost manufacturer of sewing thread, A&E partners with apparel brands and manufacturers to keep fashion moving forward. We helped A&E launch their new COLORLINK app, which makes selecting and specifying threads a snap for commercial and industrial designers. Our campaign captured designer imaginations by understanding how they see the process: Even though every color tells a specific story, making sure the right story—and the exact right color—makes it all the way through the production process to the retailer's rack has been problematic. With COLORLINK, everybody is working from the same palette and same inspiration.
Launch Campaign for the American & Efird Colorlink App