COBB ELECTRIC EV RATE LAUNCH
Cobb Electric Membership Corporation is a non-profit electric utility company serving parts of greater Atlanta, Georgia. With a new focus on matching rates with lifestyles, Cobb EMC has launched a new flexible billing rate to support the adoption of electric vehicles (EVs). As part of the team at P3, I developed the name for the new rate—NiteFlex—and helped craft the launch campaign, including online assets and a minisite with EV resources. Imagine having a gas station at home that charges nothing. This changes EVerything—with NiteFlex, you can charge your car overnight at no cost.