Today local businesses need to command every screen to connect with their customers. And nobody can connect with the right local customers, more efficiently and effectively, than Georgia's own Cox Media. Rather than continue being positioned as "only TV," we helped Cox Media tell the story of owning every screen for their customers in a very succinct and clear way. We not only generated new confidence in their capabilities, but also helped to make small businesses feel truly empowered to communicate with their local market. With this new campaign, Cox clients feel more in control and less overwhelmed, and can more easily track the return on their media investments.